seattle metropolitan wants you to spend money to learn how to save money. readymade wants you to bring a magazine into your house in order to learn how to stop clutter.
so are we buying something, such as frugality and a clutter-free lifestyle, or merely the idea of something? the fact that the purchase of these magazines runs counter to an actual mission in them would prove that we're buying the idea only. we're buying a way to see ourselves.
this is similar to falling in love with the idea of love, rather than actually being in love or showing love, as in "i want to be someone who has a boyfriend and says i love you so i will have a boyfriend even if i don't like my boyfriend." not that i've ever done that - three times.
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